HOW WRITING A BOOK CAN ELEVATE YOUR BRAND
As a consultant and speaker writing my books is the best thing I ever could have done. It quadrupled my income, increased my opportunities, and established me as an Industry Expert.
For an individual writing a book can …
- Establish your expertise
- Open doors
- Provide helpful insights
- Tell your story
For a company a book can …
- Separate you from the pack
- Expand on your philosophy
- Connect people with your product or service
- Provide industry insights
A book does not have to be about your or your products but can simply be a book of quotes or pieces of advice you value. Handing a person a book that actually has value for THEM is very different from handing them a brochure about your services.
For example, a Brewery could have a book that …
- Instructs on the different kinds of beer
- Tells their origin story
- Tells funny beer stories, anecdotes and quotes
- Outlines all the ways to enjoy a great beer
If it is fun, interesting, informative, practical, or inspirational, people will value it and thank you for it. It will also connect them closer to you and your brand.
Find out more about my Two-Day Mastermind – Write Your Book where I map out a simple process that can get you from concept to being a published author with a showcase book to highlight your brand.