BEACHED WHALE: LEARNING TO SWIM IN THE NEW OCEAN
Whales do not evolve by being beached. They die. The same is true of companies. Peter Gadwa co-founder of Ticketmaster upon putting Ticketron out of business said this, “I felt more like we had stumbled upon a beached whale that had already died than defeated a fierce enemy in battle.” There are a plethora of companies in business today that will not survive into the future because with all of their money, power, and might they are sitting on a sand dune called unwillingness to change. The time to evolve is while you are in the ocean. In my latest book Beached Whale I show you how to unbeach and swim!